Social Media & Marketing Operations
Wishcompany · South Korea
- Owned @wishtrend.id day to day for 3 years. 400+ posts at 3–4 per week: grid planning, feed design in Canva to brand guidelines, caption writing, scheduling, and reels production in CapCut (concept, edit, on-screen graphics, captions). Top reels hit 63K+ and 44K+ views.
- Applied search-driven optimization to reels and feed content: keyword-led captions, on-screen text and hashtag sets built around what Indonesian audiences were actually searching, so posts surfaced through Instagram Search and Explore.
- Built and kept relationships with influencers and KOLs across Korea, Singapore, Malaysia, Indonesia and the Philippines: sourcing, first contact, negotiating terms and collaboration type (paid, barter, seeding), and keeping creators engaged for repeat work.
- Concepted, shot and thumbnailed a channel-growth YouTube video that reached 350K organic views, built on a soft-sell strategy. Earn the Indonesian audience first, promote product second.
- Wrote scripts for influencer skincare campaigns (By Wishtrend, I’m From, Dear Klairs), translating ingredient chemistry into plain language. Campaigns held 350–400K impressions, averaging 20,000 views per video.
- Localized global Korean brand video for the Indonesian market: subtitling and line-level re-timing, thumbnail design, and long-form to short-form cutdowns for Reels and TikTok.
- Managed 3,000+ influencer and lead records covering outreach status, voucher and order logistics, posting timelines and campaign performance. All linked by Order ID across sheets, with validation rules catching errors at entry.
